By Steve Di Orio, Posted in Store Fixtures
End caps, placed at the end of gondola shelving fixtures, are prime real estate and should be used to promote new products and services, to sell higher-profit impulse items, or even to tempt the customer to move further down the aisle. Thus, here are some DOs and DON’Ts for using those end caps:
DO keep your end caps fully stocked and neat with labels facing front. You know your end cap display is doing its job when you have to refill.
DO change your end caps frequently. Even hot sellers get cold eventu... read more.