If you run a smaller electronics store it can be difficult to compete with the big box retailers that are purchasing large quantities of merchandise and selling them at lower prices. Because of this, it’s important to get noticed in other ways, such as having the most knowledgeable staff or really focusing on store displays in your stand-out showroom.
Knowledge
When it comes to electronics, many people depend on the employees at the store to guide them in the direction of the product they need. There are a lot of options that require many different skill sets and serve different purposes - not all electronics are right for everyone. Customers are willing to pay a little bit more to work with an expert staff. Knowing that they can come to your store for questions, guidance and assistance will make your products much more attractive.Consider hosting learning workshops to bring even more customers to your store. Start up a blog or newsletter that shares information with your audience. Showing that you are a thought leader in your space will help customers trust your store and recommend it to their friends and family.
Perfect your showroom
Nothing will put a customer in the frame of mind to make a purchase quite like re-enacting their very own living room. A couch, some recliners, surround sound, a big screen TV and a beckoning remote will get them to sit down in front of your electronics and start experimenting. Once they have seen first-hand how great that new curved Samsung TV is they’ll have a hard time walking away. Stock retail wall shelving nearby with the items that are showcased in your display to make it even easier for customers to shop. Keep more expensive merchandise safely liked away in a retail security case.
Provide benefits online sellers can’t
If I order a TV from Amazon, are they going to come over and help me get it all set up? Probably not! By offering that technical support and help with installation, the hassle and headache that you are sparing customers is well worth making the purchase from your store. Create custom installment/support packages for shoppers that purchase their electronics from your store.
Being a specialist, offering personalized services that online retailers have a hard time providing, and creating the perfect, inviting and shoppable showroom are three ways to make a major impact on your customers – and to convince them that your prices are worth the expert knowledge and support your store can provide.